There is no argument that TripAdvisor is important in many traveler decisions. According to TripAdvisor, 79% of their users will read at least 6-12 TripAdvisor reviews before choosing a hotel.¹ While TripAdvisor reviews are influential to its 455 million monthly active visitors, TripAdvisor is far from the only review website on the market.²

Booking.com Receives More Reviews than TripAdvisor and Facebook Combined

When it comes to managing reviews, it’s time to seriously take OTA websites into account. Travelers want to be able to search for hotels, read reviews, and book a hotel all in one place. One 2018 study found that by a wide margin, the website that received the most hotel reviews wasn’t TripAdvisor, but Booking.com.³ Almost 30% of new reviews in 2017 were written on Booking.com, followed by almost 20% of reviews coming in on Google. TripAdvisor placed third with a 16.5% share of reviews, followed by Facebook.

What does this mean? It’s still very important to manage your hotel’s reviews on TripAdvisor, a top source for travelers in the research phase. However, reviews are no longer relegated to only review websites. Travelers are writing hotel reviews on the OTA websites where they booked and from other services they access while they travel.

Google Maps and Facebook each send geolocated prompts to users to review places they have navigated to, checked in at, or posted about. In fact, the same study found that Google reviews more than doubled in 2017 and Facebook received 58% more reviews than Hotels.com.

How can you manage all of your hotel reviews?

It’s clear that in addition to TripAdvisor, hotels need to add Booking.com, Google, Facebook, and other OTA and review websites to their review management plan. There are three steps to effectively managing what is being said about your hotel online:

1. Claim or create your hotel business profiles and optimize your online listings
2. Receive notifications any time content is posted about your hotel online
3. Designate staff to respond to content and assign reviews as they come in

It is possible to log into each individual website and respond to reviews. However, until now, there has not been an easy way to assign responses to employees, see overall review trends across websites, or schedule reminders to handle tasks at a later time. That’s why we created OneView. This all-in-one user-generated content management gives you and your employees the power to manage all of your reviews, social media posts, and more in one place.

1 TripAdvisor
2 TripAdvisor
3 Revinate