Social Media for Hotels

Social Media Strategy – Creating the Right Plan for Your Hotel

by | March 20, 2024 | Hotel Marketing Resources, Social Media for Hotels

What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating content, engaging with the community, scheduling posts, and analyzing performance metrics. Social media strategies can change over […]

Golden Opportunities: Using Social Media to Market Your Hotel

by | March 15, 2024 | Hotel Marketing Resources, Social Media for Hotels

In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if they are active on various social media sites.  Social media offers […]

What Impression is Your Hotel’s Social Feed Leaving on Travelers?

by | April 5, 2022 | Social Media for Hotels

What do you see when you look at your hotel’s social media feed? Hopefully, you have plenty of recent posts with images and videos, along with relevant information about your property. If you can’t find this information, how are travelers supposed to find it? A traveler’s first impression of your hotel’s social media feed is […]

How to Handle Guest Compliments and Complaints Using Social Media DMs

by | September 16, 2021 | Hotel Marketing Resources, Social Media for Hotels

In our previous blog, we covered how to handle a guest’s questions through social media DMs. In this post, we’ll cover the second reason a guest will reach out via DM: when they have a compliment. Compliments feel wonderful to hear as a hotelier, as they’re often a great sign that you and your staff […]

The Dos and Donts of Responding to Guests on Social Media

by | September 13, 2021 | Hotel Marketing Resources, Social Media for Hotels

Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you. Overall, this is crucial, because in a world where most communication is done online, you’ll want to know why guests are reaching out to you and what to do (and not to do) when you respond. Getting right […]