TripAdvisor awards top-rated hospitality businesses the Certificate of Excellence annually. The TripAdvisor Certificate of Excellence is one of three prestigious awards that give bragging rights to hotels, restaurants, and attractions. Displaying a TripAdvisor Certificate of Excellence can improve walk-in business and improve your online listings.
Many of the factors in TripAdvisor rankings are determined by a secret, proprietary algorithm (generally involving quantity, recency, and quality of reviews), but we know that asking your happy customers to leave you TripAdvisor reviews you’ll be well on your way to earning this award.
The Certificate of Excellence is awarded annually to those that consistently receive Very Good and Excellent reviews. You may have noticed this designation before either on TripAdvisor listings (shown next to a company ranking) or have seen a sticker at one of your favorite local businesses. To get the TripAdvisor Certificate of Excellence Award, businesses must:
Once you receive the Certificate of Excellence, a window sticker will be provided to you to announce that you are a trusted business to walk-in clients. Most importantly, in addition to this offline boost, your online presence will also be impacted by the Certificate of Excellence. TripAdvisor reports that 75% of users are more likely to patronize a business with a TripAdvisor endorsement. You can see all accolades a company has at the top of its TripAdvisor page, right under the company name. As a result, it’s easier than ever for travelers to determine who is the best choice out of comparable hotels.
The Certificate of Excellence is an automatic award, and you don’t need to do anything to receive or display it. You’ll automatically have the badge added to your TripAdvisor listing page. However, if you are a recipient, you can further promote your business with it by adding a widget to your website. Just go to the management portal and search for your property and any awards available to you will be shown. You can also request a printed certificate to hang in your place of business.
Even if you are not currently a Certificate of Excellence winner, you can add widgets or request a TripAdvisor sticker to help encourage travelers to leave you a review.
Our Reputation Management product helps hotels to gain more reviews while also encouraging positive reviews to be posted on TripAdvisor. Our unique product and the intuitive dashboard is easy-to-use and can help you get on track to raise your ranking and get you on your way to your own Certificate of Excellence.
You can read about how, as a result of our best-in-class service, the Fairfield Inn & Suites Tulare received the TripAdvisor Certificate of Excellence, along with other impressive gains in their online reputation.