Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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It’s said that the only constant in life is change, and in an industry like hospitality, it could not be more accurate. Especially over the past couple of years, hoteliers have had to adapt to many changes due to the pandemic. The industry has proven how flexible it must be to meet the expectations of […]
Being active on social media is vital to your hotel’s online presence and should be a part of your marketing strategy. If you’re new to social media, trying to decide which platforms to spend your time on can be overwhelming. Different platforms can benefit your hotel in unique ways. For instance, Instagram is great for […]
New year, new updates to some of the most used social media platforms in the world. These exciting updates come at a time of many changes within the world of social media. From Facebook rebranding as Meta to the steady crossover from written content to video, it can be challenging to know how these developments […]
2021 has been a year jam-packed with informative webinars. Travel Media Group is grateful for the opportunity to educate hoteliers and to be a leading expert in digital marketing for the hospitality industry. As the year comes to an end, we’d like to take a moment to recap our top 5 webinars. These 5 most […]
With 2021 coming to a close and 2022 rapidly approaching, we wanted to take the opportunity to reflect on the past year. 2021 brought a lot of challenges as everyone adjusted to living in this post-pandemic world, but we rose to the occasion in order to provide continuous support and launch new and exciting updates […]
If you’re trying to attract guests with bad reviews and a low rating, you would recognize that you need to improve in order for guests to come to you, but what about employees? Having a good reputation will make you a more desirable workplace and attract staff members. With a widespread staffing shortage throughout the […]
In this episode of Suite Spot, host Ryan Embree covers key insights and takeaways from Travel Media Group’s winter workshop. After talking with many hoteliers over the course of the workshop, Ryan has found some common themes and gives advice to other hoteliers out there on how they can prepare for 2022. Suite Spot Podcast […]
With the winter holidays approaching, many hoteliers are wondering what to expect. You may be asking yourself, “What will occupancy look like?” “What kinds of guests will be arriving?” or “How can I prepare?” With so much uncertainty, even as people become more comfortable with traveling, it can be challenging to know what to expect. […]
Today’s travelers rely heavily on reviews. In fact, 96% of travelers say looking at reviews is an important part of researching hotels. With such a large number of potential guests scrolling through your hotel’s reviews, you want to turn as many of those lookers into bookers as you can. However, if your reviews are mostly […]
Your hotel can’t have a successful social media strategy without followers. No matter how compelling your content is, it’s meaningless without travelers to see, like, share, and comment on your posts. Having a social following can make a huge impact on the effectiveness of your social media strategy. Whether you’re just starting out with social […]
The old marketing placed you, the seller, in control of pushing information out to your potential customers. Your objective was to hit the right person with the right message at the right time. Your challenge was to rise above the noise of every other piece of marketing that is vying for the attention of the […]
In this episode, host Ryan Embree takes a look at the types of compelling posts that you can create around the winter season in order to engage travelers who are traveling for the holidays. These valuable tips can help grow your hotel’s social media account and secure more bookings. If you’re interested in learning how […]
Social Media is an Online Billboard You’ve heard the saying that your hotel’s social media is kind of like an online billboard for your property. Now I want you to imagine you are on a road trip and you come across this ad on your travels. As we enter the winter and holiday season, this […]
More than ever, guests have less brand loyalty than in years past. Instead, today’s travelers are motivated by factors outside of the brand, including price, location, and, most importantly, your hotel’s online reputation. 81% of travelers usually or always reference online reviews when deciding where to stay. That means your online rating is a huge […]
In this episode of the Suite Spot, host Ryan Embree and Product Director Patrick O’Brien discuss the top 5 sentiment tags of 2021. With the end of the year drawing near, now is a great time for hoteliers to look back at the data so they can make informed decisions about their hotels going into […]
With Thanksgiving and the rest of the holiday season just around the corner, it’s the perfect time to start thinking about giving back to the community. While the holidays are a great time to start thinking about ways to support your community, giving back never goes out of season. There are many initiatives hotels can […]
Sustainability and environmental responsibility are significant issues that won’t be going away any time soon. Consumers are concerned about the environmental impact of the brands and businesses they support and are becoming more discerning about which ones they choose. Don’t lose out on business from environmentally-savvy young travelers because your hotel doesn’t measure up. Reducing […]
When done correctly, social media can be a powerful tool to boost your hotel’s SEO power. With better SEO, your hotel’s website will rank higher on Google, and you’ll be able to drive more traffic and direct bookings. However, if you’re not posting the right things in the right way, you won’t be maximizing the […]
When building a website for your hotel, you want to do everything you can to help it show up in search results. That’s where SEO comes in. There are many ways to help your website SEO, such as optimizing for faster load times or adding more helpful content to the pages. These factors may seem […]
In the second and final part of this special edition of the Suite Spot, we continue to help hotels fill their 2022 calendars and strategize social campaigns. Host Ryan Embree is joined by Client Success Team Lead, Aislynn Roberts, to cover the summer and fall seasons. Listen and learn as we discuss planning posts around: […]
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