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For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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With summer in full swing, the travel industry is busier than ever. One specific group of travelers hoteliers should focus on this year is Generation Z travelers (Gen Z). Gen Z travelers are people born between 1997-2012, and they are surprisingly more eager and ready to travel than ever before. According to consumer surveys conducted […]
Bad reviews: they come with the business and every hotelier has had to deal with them. Take a look on any review site and you’ll probably find a bad review written about your hotel. Many times your knee-jerk reaction is to jump to the defense of your property, service, cleanliness, or whatever else was critiqued. […]
Many marketing companies offer some sort of report used to learn how customers feel about your hotel. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives. Sentiment analysis can be very simple, such as providing positive and negative sentiment word clouds, or quite comprehensive, such […]
Summer is a popular time for travel, making it an important time of the year for hoteliers who seek to secure bookings. Ensure that your hotel makes a splash with travelers this season by refreshing your property’s digital presence. From social media to review responses, now is the time to heat up your digital marketing […]
Appeal to Audiences with Local Social Content As social media algorithms change, it’s important to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to receive more free […]
There are two sides to every hotel’s story: there’s the story that the hotel portrays through its digital presence and there’s the story that guests tell when they talk about their stay online. Both stories are there for travelers to see and if they don’t match up, it can raise some eyebrows. Take back control […]
Discover traveler insights this spring! Travel Media Group has the data that hoteliers are looking for to help them understand trends in travel as they’re happening. Check out this industry report to give your hotel an edge over the competition this spring! Travel Media Group has access to a host of data and analytics for […]
It’s been a rocky road for the hotel industry over the past couple of years. From COVID-19 impacting travel to the ongoing staffing shortage, many hoteliers have struggled to fill rooms and employment positions. Now with the rise in travel as the pandemic subsides, hotels must face this influx of travelers with less help than […]
Join host Ryan Embree and Aimbridge Hospitality’s VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. They discuss how to keep consistency within a portfolio while still giving each hotel a distinct voice on social media, how to balance “traditional vs. new” social media platforms, how to leverage guest […]
Sentiment analysis is a report that tells you how guests feel about your hotel. Many businesses use sentiment analysis to study social media posts about their brand. For hotels, the most insight comes from analyzing content in guest reviews. You can learn a lot about how guests feel about your hotel by reading reviews. You […]
After working from home for two years, many companies are finding ways to get their employees together outside of the office. With pandemic worries subsiding, and more people feeling comfortable with travel, corporate summits and retreats have become a new outlet for business travelers eager for a renewed sense of community with their colleagues. This […]
Does your hotel have an Instagram account? If so, it’s probably listed as a business account. If not, you should make one then come back to this article. Having a business account for your hotel gives you access to certain features that regular accounts don’t have. These features help you grow your profile and expand […]
What do you see when you look at your hotel’s social media feed? Hopefully, you have plenty of recent posts with images and videos, along with relevant information about your property. If you can’t find this information, how are travelers supposed to find it? A traveler’s first impression of your hotel’s social media feed is […]
Spring is here and travel is blooming! Many Americans, in fact, more than half, are planning a vacation this spring. Additionally, 39% are planning on taking 2 or more trips. This is great news for anxious hoteliers who have been waiting for the travel industry to recover since the start of the pandemic. The challenge […]
Host Ryan Embree discusses insights and takeaways from Travel Media Group’s recent Spring Workshops where he talked one-on-one with hoteliers about their hotel’s digital presence. Discover trends in hospitality and learn how you can position your property for success through review response, social media, and reputation management. Suite Spot Podcast · 96 – Spring Workshop […]
If you know anything about the hospitality industry, you’re likely aware of the importance of direct bookings. Many hoteliers struggle with garnering direct bookings from guests with the popularity of OTAs. However, the fees these OTAs charge cuts into the money hoteliers make from each booking. Getting those direct bookings may seem challenging, but it’s […]
Every hotelier wants to set their hotel apart from the competition. One of the best ways to ensure your hotel is one-of-a-kind is by specializing in something. Many travelers are looking for unique experiences and your hotel could be just what they had in mind, but if you don’t promote your differences and stand out […]
Instagram reels are one of the latest features to come from Instagram. This video-centered feature showcases videos on the Instagram explore page. This allows for more exposure, making it a great addition to your hotel’s social media strategy. So what exactly are reels? What can you post? And most importantly, how can they benefit hoteliers? […]
When consulting with hoteliers, we are often asked how to help a hotel get listed higher in Google search results. For a long time, online hotel marketing was all about SEO. While Google search engine results are important, have you considered that social media is its own search engine? Learn more about how social media […]
After years of postponing, couples are eager to tie the knot and the demand for weddings is skyrocketing. Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Listen now! Suite Spot Podcast · 95 – How to Attract Weddings to Your […]
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