Appeal to Audiences with Local Social Media Content

As social media algorithms change, it’s important to continue to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to receive more free engagement is to look locally for social media posting ideas. Facebook will serve content to users if the context is on par with what people are looking for, and local content is important to its users.

One website compared local businesses to their global counterpart pages and found that local pages received anywhere from 107% to 346% more engagement than the global pages for their brands. Receive a higher reach and more engagement by posting about topics that are important to your local audience.

The more relevant, local content you post, the more you can extend your reach!

See how these 5 hotels are using local content to build engagement and encourage direct bookings:

Spread the Word About Local Events

The ABVI Eugene provides a shareable post featuring a popular local event that also includes information about their free breakfast to boost direct bookings.

Advertise Discounts & Specials

When you’re not paying out OTA fees, you can provide reasonable discounts to those who book direct. Travelers are always looking for deals, and a small discount can be enough to encourage guests to choose you over the competition.

Show How You’re Keeping Up with Trends

Whether you’re sharing that your hotel is a stop for Pokemon Go or talking about every sports-lover’s favorite season, you can reach a niche audience by honing in on what’s trending.

Tip: Our DIY Social Media Dashboard includes local RSS feeds and trending topics, so you always know what audiences are talking about.

Gain Holiday Travelers

Holiday weekends mean lots of road trips. Be sure to post about holidays and specials to stay top-of-mind to travelers making their holiday plans.

Feature Local Attractions

Talking about local restaurants and attractions is a win-win for your area. You may even be able to get some social traction if the other business decides to share your post about them!

Build Your Hyper-Local Content Strategy

Need ideas of what to post? We’ve gathered some tips to help you build highly-engaging content that caters to your local audience.

• Infographic: 10 Engaging Social Media Topics for Hotels

• Get Local: Find Rich Social Media Content in Your Backyard

• Social Media Ideas for Highway Hotels

Hotels on our Social Media program benefit both from 4 posts per week on major social networks and the ability to schedule hyper-local content. Hotels simply send us the bullet points of an upcoming event, special, or holiday, and we write and boost an engaging Facebook post. We provide up to two custom local posts a month, but with access to our DIY dashboard, you can schedule as much as you’d like to Facebook, Twitter, and Pinterest. Learn more about our comprehensive social media solution for hotels.