TripAdvisor plays a big role in helping hoteliers engage with guests, improve their reputation, and market their hotel. As one of the main hubs for traveler information and reviews, it should remain at the top of your priority list.

80% of travelers read 6-12 TripAdvisor reviews before booking¹

In this white paper, you will gain an understanding of how to optimize your TripAdvisor business listing and improve your ranking. In addition, you’ll get to learn how to cultivate reviews, respond to them and how to best promote your hotel.

Read the White Paper:

TripAdvisor Hotel Marketing Guide

Source:

1. Smith, Craig. “35 Amazing TripAdvisor Statistics.” DMR, 11 May 2019, expandedramblings.com/index.php/tripadvisor-statistics/.