Understanding Social Media’s Role in Traveler Search Behavior

Social media users are leaving behind traditional search in favor of social media search, making controlling these pages as important as updating your Google business information. Social networks like Twitter and Facebook are continually updating their news feeds with content that provides value to travelers, and travelers are turning to social networks to find what they’re looking for. These social media searches are particularly important for hotels because travelers are more likely to book a hotel based on a recommendation from a friend than based on regular search results. The more socially-powered search results are, the more effective they will be in influencing traveler behavior.

Plus, social media posts and content help businesses get found on traditional search engines. By optimizing your Facebook and Twitter pages for your business with correct listing information, your hotel will appear more legitimate to algorithms from traditional search engines like Google. Download our new white paper for research on how social media and SEO work together to help travelers find you.

What’s in the White Paper?

• How networks like Facebook & Twitter compete with traditional search engines
• How daily visitors to social networks provide marketing opportunities for hotels
• How social media impacts booking decisions
• How to claim and optimize your social media profiles

Read the White Paper:

Social is the New SEO