I can‰’t tell you how many times I‰’ve heard the question, ‰”What can I do to make my hotel listing stand out from the rest?‰” Aside from upgrading to a featured listing, there‰’s one simple way to increase clicks and conversions – adding a video.

Capture Travelers‰’ Attention

Adding a video to your listing can easily help you catch the attention of visitors to any website. Videos offer an enticing opportunity to visitors to interact with your brand. Over a period of 30 days, engagement with HotelCoupons.com listings increased by more than double (103.5%) when the listing included a video. That‰’s reason enough to consider adding a video of your hotel to your listings.

Provide More Information

Did you know? 52% of leisure travelers use video to help them research hotels, and more than half of those views determine booking. Whoa, those are big numbers. If you add a video to your website or hotel listing, you won‰’t risk losing more than half of the leisure travelers researching hotels.

If research is what they want, make sure your video can help travelers make an informed decision about booking with your property. Show off your guest rooms, amenities, location and more in your video.

Increase Conversions

Finally, videos can help you fill more hotel rooms. A recent study found a 13-18% increase in conversions when videos and panoramas are present. Consider how much more those added bookings can do for your bottom line. Video will help set your hotel property apart and can turn potential customers into hotel guests.

Sources

Internal review of 4087 HotelCoupons.com hotel listings from February – March 2014.

Ipos MediaCT/Google Travel Study, May/June 2013.

“ÛÏWhy Hotel Videos Are The New Black‰” ICE Portal Blog RSS. March 20, 2014.