In 2017, we continued to share news and resources to help people market their hotels online. Last year, the focus was on TripAdvisor reviews and improving social media channels. This year, we see more hoteliers taking an analytical dive into their strategies to positively impact revenue.

Here are our five most popular hotel marketing articles from 2017. We hope these help you to make more informed decisions for a successful 2018!

Is there a hotel marketing question you would like to see analyzed by our specialists in 2018? Leave us a comment below.

Market Share Report: Direct Bookings vs. OTAs

Hitwise published a new study about what the hotel market looks like for OTAs and hotels. We break down the top findings of the study, including the impact of hotel “book direct” campaigns. We also look at how OTAs are shifting from just selling themselves as the cheapest option to instead selling experiences to consumers. Find out how OTAs give hotels traffic and why travelers choose OTAs.

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Can You Get Bad Reviews Removed from TripAdvisor?

Our hotel clients ask this question all the time. Whether they’ve been suffering from bad reviews for years or recently purchased a hotel with a poor reputation, hoteliers want to know if they can get extreme reviews removed. We break down which reviews can get removed, how to report a review on TripAdvisor, and what the process looks like.

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What is RevPAR? Understanding Hotel Performance

RevPAR is one of the most common terms used in the hotel industry. Do you know all the ways it can be used? In this article, we show you how to calculate RevPAR and how you can improve it for your hotel properties. Plus, we’ll show you how RevPAR isn’t the only metric that matters.

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Twitter Analytics for Business

Twitter Analytics is an easy way to find out how your online content is performing on Twitter. We’ll show you how to access your Twitter Analytics to interpret your followers and activity. Learn the difference between impressions, engagement, and engagement rate, plus how to read your 28 Day Summary.

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What is Rate Parity and How Does it Affect Direct Bookings?

Hotels that use OTAs to help fill rooms need to understand the concept of rate parity. We explain how rate parity can help hotels with bookings, but make it difficult for hotels to compete with OTA pricing. Learn three ways that hotels can encourage guests to book directly to boost occupancy and earn more per reservation.

Read more: What is Rate Parity and How Does it Affect Direct Bookings?