The summer season brought a wealth of online guest reviews and traveler feedback as hotels across the country experienced peak occupancy. With increased travel demand came deeper insights into guest experiences, revealing how hoteliers can refine their offerings and turn negative and neutral reviews into positive ones.

In our 2024 Summer Guest Sentiment Report, we analyzed more than 3 million reviews and identified over 14 million guest sentiment tags, which highlight key trends and opportunities for hotels to enhance guest satisfaction and operational efficiency.

Click the link below to explore the game-changing data and learn how to harness guest sentiment to improve your property’s reputation and maximize bookings in the year ahead!

Read the report!