In today’s digital age, the power of video content cannot be overstated, especially in the hospitality industry. Videos evoke emotions and create a sense of immersion that still photos simply cannot match. Imagine watching a dynamic video of a hotel’s beautiful property versus scrolling through static images. The difference is palpable.

Why is Social Video Important?

The importance of social video content is underscored by recent statistics. In 2023, there was a staggering 57% year-over-year increase in the usage of Instagram Reels, with users watching 17.6 million hours of reels per day. Recognizing this trend, we launched social video as a solution last year. It’s clear that travelers and guests are increasingly using social media to search for properties to stay at.

Insights from the Industry

We surveyed our database of 40,000 hoteliers and uncovered some significant challenges they face:

• 51% reported having trouble staffing someone to create video content.
• 58% were unsure of what to post.
• 62% said they don’t have enough time to create content.

Despite these challenges, the opportunity is there. It feels reminiscent of a decade ago when Facebook and Instagram started gaining traction, and hoteliers began to realize the importance of a strong social media presence. Today, video content offers an even more compelling way to attract and engage potential guests.

Making the Most of Your Videos

Room Features and Amenities: Highlighting room features and amenities through video can convey a unique energy and vibe. Simple elements like adding music and text can transform basic footage into engaging content. Even still images can be incorporated into video formats to create dynamic presentations.

Local Stories and Attractions: Videos provide versatility and a deeper understanding of what your hotel and local area have to offer. This helps in attracting the right kind of guests by showcasing local attractions and stories.

Hotel Experience: Showcasing the entire guest experience through video is essential. While 40% of hotels post rarely, users expect a comprehensive look at what your hotel offers. Videos don’t have to be long, but they should be impactful, offering a sense of immersion and authenticity that still images cannot provide.

The Power of Sound in Video

Using trending sounds and music can significantly enhance your video content. Platforms like Instagram and TikTok offer business suites that help in selecting appropriate sounds while avoiding copyright issues. Trending sounds can help your content gain more visibility and engagement.

Creating Videos with Ease

Creating engaging videos doesn’t require a massive budget or professional equipment. Simple footage shot on a smartphone can be highly effective. Think about capturing everyday moments like opening a balcony door, taking a tour of the property, or showcasing a meal. The key is not to overcomplicate the process but to provide an authentic glimpse into what guests can expect.

The ROI of Social Media

Consider the impact of not being active on social media. If the last time you posted on social media was also the last time you received a review on TripAdvisor, it raises questions about your hotel’s current status. Guests expect to find you on social media. Being active on these platforms positions your hotel to capture occupancy and bookings, maintaining a steady stream of engagement and feedback.

The use of social video content is not just a trend but a vital component of modern hotel marketing. By embracing this medium, hoteliers can create engaging, immersive experiences that attract and retain guests. But, it is important to remember that there are critical steps to take before becoming a social champion. Don’t feel discouraged; taking one step at a time will gradually improve your social media presence.

Moving Forward with Social Media Stories

We are excited to announce that we will soon be launching social media stories, further enhancing our digital presence. As a trusted partner of some of the world’s most elite brands, we continue to champion the importance of a robust and dynamic social media strategy.

If you are interested in learning more about our services, we would love to connect!