Some people might think that it would be pretty simple to come up with content to post on social media when you work in the hospitality industry ‰- after all, who doesn’t love to travel? Those who work on actually curating content for a hotel social media account for economy hotels know that it’s not always so simple, though.

For economy hotels, it can seem daunting to compete with the big brands’ social media presence. The people who are fans of your social media pages are likely following you because they either have stayed with you or would consider staying with you in the future. With that in mind, the key to reaching travelers is by being authentic and providing information your fans are looking for.

We have some tips for coming up with social media content ideas for economy hotels.

1. Keep Budget in Mind

Your fans are likely following you to get a great deal. If you have a slow spell coming up, provide incentives for your fans to stay and fill those rooms. Also consider creating posts that are easily shareable. This way, local fans can also share with their friends who may need somewhere to stay in the area.

2. Provide Nearby Deals

Fans of economy hotels are looking for great savings everywhere they go. Ask local restaurants and attractions if they would consider offering an offer to your guests. You send foot traffic to their business while providing a benefit to your guests. Plus, you can ask the other business to share the deal on social media. Then, you’ll be getting your name in front of their fans without even paying for an ad.

3. Value of Staying at Economy Hotels

As an economy hotel, you may not be able to provide all the amenities as luxury brands. However, share what you do offer and remind your audience of the value of staying with you. When someone is on the fence between two hotels, being told about free breakfast, free WiFi, or a pool could make the decision easy.

4. Share Other People’s Content

User-generated content (UGC) often has great engagement and is an insider’s look to your area. UGC is content that people are sharing to social media that brands are able to use. UGC provides an insider’s look into your city and can also encourage others to share their own photos and memories. You don’t have to be a big brand in a large city to find content to share ‰- read our guide on sharing Travelers’ Instagram Content.

Thank you @gemini_digitized for this amazing photo! #TravelBrilliantly #PurelyPortland

A post shared by PDXMarriottDowntownWaterfront (@marriottpdx) on Sep 24, 2015 at 7:43am PDT

Coming up with social media ideas for economy hotels doesn’t need to be difficult. By sharing information that your guests want and focusing on value, you can create a loyal fanbase.

Still need help? Our social media service includes 4 posts a week to Facebook, Twitter, and Pinterest, plus access to our DIY dashboard. In the dashboard you’ll be subscribed to RSS feeds and receive daily Hot Content suggestions that are easy to share.