Social media has expanded past its original purpose of connecting people. It has evolved into a powerful tool for discovering new information. Hotels must maintain their social presence to ensure they remain relevant in online searches. 

For hoteliers, this trend presents both challenges and opportunities to connect with guests in innovative ways. Embracing this trend is crucial, but it can be difficult to start and maintain consistency. 

Check out our easy-to-follow guide and discover best practices for ensuring your property is taking advantage of social media’s opportunities.

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