Holiday Inn Express & Suites Chaffee

Hotel Gains Extensive Reach on Facebook

Holiday Inn Express & Suites Chaffee began using Social Media from Travel Media Group in June 2015. At the time, they had only 106 Likes on Facebook and an average monthly reach of 119 travelers, making it hard to see their social media efforts at the property pay off. Since then, we launched a comprehensive social media program, including 4 posts per week, $25/month Facebook ads, promotions for travelers, a booking tab and more.

The Challenge

Holiday Inn Express & Suites Chaffee is a select service hotel located west of Jacksonville, Florida. The property is conveniently situated just off Interstate 10, which makes it an ideal stop for business and leisure travelers alike. While Holiday Inn Express & Suites Chaffee offers an excellent value for travelers along I-10, the hotel faces the challenge of being located within a few blocks of four competitors. With 52% of travelers using research on Facebook to inform their booking decisions, the influence of an optimized Facebook profile could have lasting effects for the property

The Solution

The goal of beginning a social media program was to improve the effectiveness of Holiday Inn Express & Suites Chaffee’s Facebook profile, and in turn reach more guests traveling to the Jacksonville market. By selecting Travel Media Group’s concierge social media service, the hotel was able to engage guests and travelers with compelling content, without spending hours of valuable time posting at the property. Through consistent social media posting, engagement and audience growth, we helped Holiday Inn Express & Suites Chaffee meet their goals.

The more frequently engaging content is posted, the more travelers the Holiday Inn Express & Suites Chaffee reaches online.

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Increase in Facebook Likes

More Travelers Reached Monthly

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More Daily Engagement on Facebook

Strategic Approach to Social Media

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Optimized Social Profiles

Holiday Inn Express & Suites Chaffee’s social media profiles were claimed and optimized to increase search engine visibility and improve the overall accuracy of information. Next, we helped the hotel build their Facebook audience by marketing the profile across multiple channels.

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Consistent Social Posts

Our program includes 4 posts per week on Facebook and Twitter, plus at least 2 pins per week on Pinterest. These posts improve the hotel’s online content strategy while providing value for guests and travelers. The more frequently engaging content is posted, the more travelers the hotel can reach online.

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Promote & Convert

Social media is one of the most influential channels to reach travelers. Our actionable posts drive reservations and impact revenue. Plus, we leverage promoted posts on Facebook to grow your audience over time.