The Challenge

Simultaneously managing multiple properties nationwide is no easy feat, especially with a multitude of factors influencing the reputation of each property. They sought to improve review flow and earn more positive feedback from guests. Getting these properties under one roof to easily view and manage reputation data at a glance was a top priority for Harrell, and Travel Media Group was eager to take the challenge.

Simultaneously managing multiple properties nationwide is no easy feat, especially with a multitude of factors influencing the reputation of each property. They sought to improve review flow and earn more positive feedback from guests. Getting these properties under one roof to easily view and manage reputation data at a glance was a top priority for Harrell, and Travel Media Group was eager to take the challenge.

Travel Media Group’s social media team designed both customized content catered to the hotel’s audience and scheduled it alongside trending content aimed toward capturing traveler interest and maintaining a consistent digital presence. With a current focus on Facebook, Days Inn Asheville is able to ensure each promoted post reaches both their followers and groups of interested travelers in drive-to markets. Travel Media Group handles every level of social media for the hotel, which means the on-site manager can shift focus to what matters at the property level.