AD1 Global
TMG Partners with AD1 Global To Place Multiple Properties in Top 10 of Orlando Market on TripAdvisorElement Orlando International Drive & Fairfield Inn by Marriott Orlando Airport have both risen to the Top 10 of hotels in the Orlando market on TripAdvisor after partnering with Travel Media Group for Reputation Management and Review Response solutions.
A Bit of Background
Located in the highly competitive market of Orlando, Element Orlando International Drive and Fairfield Inn by Marriott Orlando Airport needed a way to stand out from the crowd. With so many hotels to choose from, AD1 Global, who manages both properties, knew that the best way to separate these properties from the competition would be by climbing the ranks to be at the top of the market on TripAdvisor.
The Element Orlando International Drive, a newer property, opened in March 2021. The property needed a reputation strategy that emphasized not only the quality of reviews, but quantity, in order to catch up to its local competition. Fairfield Inn by Marriott Orlando Airport, already in the top half of the Orlando market, required a more calculated reputation approach, measuring its competitors in front of them and outperforming them from both a positive and negative review standpoint.
The only management or ownership company to have two hotels in Tripadvisor’s top 10 in the Orlando Market.*
Setting a Goal
AD1 Global started out with a goal: Get multiple properties within the Top 10 hotels of the Orlando market. With the help of Travel Media Group’s strategic solutions, their properties garnered more and more positive reviews, boosting their rankings. Now Element Orlando International Drive and Fairfield Inn by Marriott Orlando Airport rank at #10 and #8, respectively.
Seeking a Solution
Embracing AD1 Global’s philosophy that every guest should be heard and deserves a response, Travel Media Group helped cultivate reviews and nourish guest loyalty through our Reputation Influence and Respond & Resolve™ solutions. In fact, our solutions helped AD1 Global earn recognition from Travel Weekly Magazine with a Silver Magellan Award for improving their guest scores and review site rankings.
The positive effects of these solutions are clear. Through the Influence program, Travel Media Group helped encourage happy guests to leave reviews while providing connections for unhappy guests to be heard and enabling a proactive approach to problem-solving issues. With Respond & Resolve™, all guest reviews received a response. This aligns with AD1 Global’s philosophy that every guest has the right to a response. Because of the dedication to listening to guests, both properties established better scores and won guest loyalty.
Reaping the Rewards
Average response time: 8 hours
TripAdvisor score increase March 2021: 3.27 – March 2022: 4.24
Improved ranking from April 2021: #284 – March 2022 #5
Average response time: 9 hours
TripAdvisor score increase: Jan 2019: 4.17 – March 2022: 4.45
Improved ranking from Jan 2019: #168 – March 2022 #9
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more positive reviews than market average
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more positive reviews than market average
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fewer negative reviews than market average
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fewer negative reviews than market average
We are firm believers in guest service and look to our TripAdvisor scores to guide us in what we’re doing right and where we have opportunities to improve. So, the best way to separate ourselves from the competition on Trip Advisor is to be named the best hotel in the market by our guests. We believe in quick response times and doing everything to make our guests feel welcome during their stay. This strategy is paramount to optimizing TripAdvisor rankings and winning guest loyalty.
Jon Mcmillian
AD1 Global Corp. Director of Marketing & Ecommerce
TMG Helps Management Groups Reach Their Goals
With efficient review response and comprehensive reputation management, Element Orlando International Drive and Fairfield Inn by Marriott Orlando Airport reached success across the board. Both properties have done so well since partnering with Travel Media Group that as of March 2022, AD1 Global is the only management company to have 2 properties in the top 10 of TripAdvisor in the Orlando market, which was the goal they hoped TMG could help them acheive.
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