Travelers don’t use a single resource to make their booking decision. While they may begin their search on a brand website or OTA, there are many more steps between discovering a hotel and making a reservation. According to Google, 24% of people started researching hotels weeks before purchase and 17% started researching months ahead of time.¹

Often, a consumer will begin their search on an OTA or hotel brand website but then navigate to online review websites and social media websites to continue their research. Then, once they’ve selected the hotel they want to book, they will return to search to find a website to book through.

It is impossible to know where each individual person is searching for hotels online. Therefore, it is important to optimize your online listings on search, social media profiles, and online review responses to make travelers comfortable choosing your hotel over the competition.

Optimize Your Hotel Marketing Strategy

If you’re looking for more information on how to take these steps to improve your web presence, check out these helpful resources:

Improve Hotel Website Visibility in Search

Find out how to claim your local listings so that Google has the most up-to-date information about your hotel. Plus, learn about Knowledge Graph snippets and how they can help your website compete with OTAs.

Appeal to Audiences with Local Social Media Content

Local pages receive much higher engagement numbers than their brand pages. Stay relevant and offer your followers with the content they want to see. Here are examples of 5 different content types and examples to help you get started.

Take Control of Bad Hotel Reviews

It’s no surprise that travelers say that reviews are influential to their booking decision. What you may not know is that a manager’s response can just as important to shaping the opinions of future travelers about your hotel.

Hotel Marketing Success Stories

Want to learn about how Travel Media Group has helped other hotels like yours? Read our Case Studies page to find examples of how our social media, reputation management, websites and more have helped hoteliers attract bookings and improveåÊtheir online presence.

¹ Consumer Barometer with Google