Now more than ever guests are looking for comfort and convenience at hotels. This demand has spread to an essential amenity- wifi. However, guest expectations go beyond simply having access to the internet on their personal devices. They’re also looking for high-speed internet that can keep up with their frequent usage.

Meeting these expectations will help improve the overall quality of your guests’ stay and give them a more positive experience. More positive experiences translate into more positive reviews. However, before we talk about the importance of meeting this seemingly trivial requirement, let’s delve into why guests expect this amenity.

Serving Guests in a Digital Age

It’s hard to escape the internet, and with smartphones and personal devices being so portable, it’s easy to bring the internet with you wherever you go. Many guests travel not only with their phones, but with tablets and laptops as well, and want the same kind of consistent access to the internet at your hotel as they have in their homes.

This is especially true for younger generations, such as Millennials and Gen Z, who may need internet access to connect with friends on messaging apps, post about their trip on social media, and search local attractions on Google. It can be to your benefit to have a strong internet connection because if a guest posts a picture of your property to their social media talking about what a great place it is, that post could inspire a friend of that guest to book with you as well.

In addition, you may have guests that are business or bleisure travelers who have come either on a work trip or with their family and are looking to get work done during their stay. They need reliable access to the internet to send and receive emails, access resources and information online, or perform any number of other tasks their job requires. Having a bad internet connection would be a frustrating experience for them and could cost you future business.

Better Connection, Better Reviews

We’ve talked before about how meeting guest expectations leads to an overall more positive guest experience. By providing a strong, reliable internet connection to your guests, you show your guests that you care about them and their needs. 

Happier guests will leave positive feedback on review sites and ultimately boost your ranking. While you may not have thought having dependable wifi was important, you’d be surprised how many guests with problematic wifi leave negative reviews to complain that it was slow, unstable, or any number of things.

With advanced sentiment analysis from Travel Media Group, you will be able to see exactly what guests are saying in their reviews of your property. The data we provide will give you insights into how well your hotel is performing and what changes need to be made to increase guest satisfaction. Connect with us today to find out how your guests feel not just about your internet connection, but also about your hotel overall.