If you’re trying to attract guests with bad reviews and a low rating, you would recognize that you need to improve in order for guests to come to you, but what about employees? Having a good reputation will make you a more desirable workplace and attract staff members.

With a widespread staffing shortage throughout the hospitality industry, finding employees to work at your property can be challenging. Many hotels are understaffed and the few employees they have are overworked. So what can hoteliers do to help gain and retain employees?

Focus on Reputation

It may be difficult when you’re short-staffed to meet all the needs of your guests. Whether there are issues with cleanliness or front-desk staff not being helpful or accommodating, guests are likely to feel their expectations were not met. Many of them may feel the need to warn future travelers of their negative experiences at your property which can lead to bad reviews that can hurt your hotel’s reputation.

In order to begin repairing your reputation, you have to start with the staff you already have. Stress that you understand their situation and that you know being understaffed is difficult, but remind them that they work in hospitality and fostering a positive guest experience should be their top priority.

As your staff works to help improve the guest experience, it’s also important that these changes are reflected in your online reputation. Getting more guests to leave positive feedback with post-stay surveys is a great way to boost your ranking.

Attracting Employees

Once your reputation has improved, you will be in a better position to attract the attention of hard-working and qualified employees. Due to the labor shortage, many of these employees have options and are going to do their research to find the best place to work. 

Seeing bad reviews isn’t just a turn-off for travelers, but employees as well. Many employees will avoid working at a hotel with poor reviews because they know they will be the ones that have to deal with the complaints from guests. Wouldn’t you rather work somewhere that guests were happy and issues were far and few between?

There are other factors to consider when looking to hire new staff, such as salary, benefits, and time off. Many workers will weigh all these factors when deciding on a job, but job satisfaction is a big piece of the puzzle that can’t always be made up for with a higher salary.

The Best Possible Experience

As a hotelier, your goal is to provide the best possible experience for every guest that stays with you. You also want to ensure that your employees have a good experience working at your property. Happier employees tend to do a better job and stay longer, which is better for everyone involved.

However, we know that hoteliers can be busy and it may seem like there’s not enough time in the day to worry about managing your hotel’s reputation. That’s where Travel Media Group can help. We understand the unique challenges of being a hotelier and our Reputation Management solution is designed to help you take control of your hotel’s reputation.

Our proactive program helps your hotel get more positive reviews, thus attracting more guests and better employees. We help you increase your ranking, set strategic goals, and even track your competitors. Contact Travel Media Group to learn more today!