Instagram recently released a new nametag feature, which allows users to find your account using a graphic that you customize. While the feature offers a fun way to share your profile with your friends, it can actually be quite useful for business owners. In this article, we’ll share how to find your nametag, how to customize it, and how to use it to grow your following on Instagram.

How to Find Your Instagram Nametag

Your Instagram nametag already exists for your hotel if you have an existing Instagram profile. (You should have a business profile for your hotel.) You can find your new Instagram nametag by logging in to your business account and navigating to your profile. Next, look for the three lines in the top right corner and tap them. The sidebar will appear and the new Nametag editor will be the first option.

How to Customize Your Instagram Nametag

Once you’ve found the Nametag feature in your Instagram business profile, you can customize it. There are lots of fun options like Emoji and Selfie, but for a business profile, we recommend the Color option.

The Color option offers a gradient that is reminiscent of Instagram’s logo and will offer a clean look and feel for your nametag. You can tap the gradient outside your username area to toggle through the available color schemes. We recommend selecting a color that coordinates well with your brand colors. Once you’re happy with the color selection, tap the arrow icon in the top right corner to save or share your nametag.

How to Get More Followers Using Your Instagram Nametag

The benefit of sharing an Instagram nametag is that users can scan the nametag design to quickly find your profile on Instagram. This is an interesting tool to help you attract more followers. While you probably won’t find it useful to text message or email your nametag to people in your address book, there are other strategies that will pay off for your business.

First, you should share your Instagram nametag online. By posting your nametag on your other social media networks like Facebook and Twitter, you can cross-promote your profiles to hopefully get more followers. It’s also a great graphic to save as a pin on your Pinterest boards. You may also want to consider posting your nametag on your hotel website or blog.

Next, you should share your Instagram nametag at the property. This is where you’ll probably get the most traction from sharing your nametag. By placing the nametag design at different touch points throughout your property, you’ll encourage travelers to follow you and to tag you when they post photos from their stay at your hotel. Some of the most valuable promotion spots at your hotel include a flyer in the elevator and an image of your nametag on a table tent in the breakfast area.

While the Instagram nametag may not be the clearest traffic driver for your profile, it offers a fun new option to publicize your Instagram profile for free.