After almost two years of postponing, many couples that haven’t already tied the knot are looking to make it official in 2022. With search queries for “wedding venues near me” up 200% since the thick of the pandemic, and 2.6 million weddings forecasted by The Knot for 2022, many hoteliers are asking, “How do I market my hotel wedding venue?” 

With the right approach, you can leverage your hotel’s social media, reputation, and website to attract engaged couples and secure reservations. We put together some of the most effective wedding venue promotion ideas to help you reach all the spouses-to-be and reap the benefits of this wedding boom.

Wedding Venue Social Post Ideas

Not all social media sites are the same. Therefore, you need to tailor your hotel’s approach differently to make the most of each platform. Instagram is best used to share high-quality photos and videos of your venue space, while your approach to Twitter should focus on quick bites of info, such as answers to FAQs or updates on local guidelines or cancellation policies. When posting on Facebook, you can share pictures, announcements, updates, and even join wedding-themed groups to give genuine advice and offer your expertise. With Linkedin, your target audience shifts from couples to wedding planners, so make sure your content is attractive to other professionals and gives the impression that your venue is one that wedding planners would want to recommend to their clients.

In addition to posting regularly on social media, you can also run social media ads to target engaged couples. Advertising on social media helps you cast a wider net and reach your target audience. Experiment with different images, videos, and copy text. Consider targeting different interests as well. There’s no “one way” to advertise on social media, but researching your past customers and current trends and experimenting with other content will help you narrow your focus and find what works best for your hotel.

Marketing Your Hotel’s Wedding Venue Through Reputation and Reviews

Your hotel’s reputation and review rating are both essential factors that travelers consider when booking, but they become even more important to couples planning their special day. In fact, 95% of engaged couples use online reviews to select wedding vendors. With that being said, you need to make sure that your reviews and online reputation reflect the way you want your property to be perceived. What are engaged couples seeing when they look at your hotel’s online presence? Are your reviews positive or negative? Does your hotel respond to reviews? What is your rating on Google and other review sites?

Answering these questions will help you gauge what you need to improve in order to get reservations. If you’re not already responding to reviews, doing so will help show that your hotel cares about guests and their experience at your property. This is even more important when a guest leaves a negative review; your hotel’s response can say a lot about how you treat guests, and a professional and thoughtful response can help redeem you in the eyes of guests. In addition to responding to reviews, you should also encourage couples who got married at your wedding venue to leave reviews. This will help give other soon-to-be-married couples a better idea of what their experience will be like.

The Power of Your Hotel’s Website for Wedding Venue Marketing

Your hotel’s website is an excellent resource for engaged couples to get an idea of what your hotel’s wedding venue is like and if it would be a good fit for their budget and what they envision for their special day. If you don’t already have a wedding landing page on your hotel’s site, you should create one. This landing page is where all your wedding info can live and be easily accessed by interested couples. 

Your website should include information about your accommodations, price range, headcount, any unique enhancements you may offer, and if you specialize in any type of wedding such as small, intimate groups or extravagant parties. For best results, you should utilize specific keywords so your site appears higher in search results. In addition to this information, you should also include high-quality photos and videos of your hotel’s wedding venue, both empty and decorated for events. If you want to go the extra mile, consider adding a virtual tour so engaged couples can really get a sense of your venue.

Making the Most of Your Marketing Strategy

In an age where a hotelier’s time is more valuable than ever, you can’t afford to waste even a minute. With the surge in travel and ongoing staffing shortage, many hoteliers find it hard to keep up with their digital presence. That’s why you should let the experts help. Travel Media Group’s solutions include social media, review response, reputation management, and websites, all designed for hotels. 

Our social media solution includes up to 5 custom, compelling, and engaging posts per week so your content calendar is never empty. We also include ad spend so you can target and promote your hotel to your ideal audience. 

Travel Media Group also responds to all your hotel’s reviews with our Respond & Resolve™ solution. You’ll never have to worry about missing another review again. Get peace of mind knowing that our US-based professional writers will respond to guest reviews in your hotel’s voice within 48 hours.

If you’re looking for proactive reputation management, Travel Media Group’s got you covered. We help hotels earn more positive reviews through post-stay surveys, which helps improve online rankings on review sites. Insights from these surveys help hotels make improvements and enhance the guest experience.

Having a responsive website helps travelers find your hotel online and makes the booking process more manageable. Don’t drive away business because your website is slow, has poor-quality images, or doesn’t effectively tell your hotel’s story. Travel Media Group helps you design an SEO-friendly website that drives traffic, gives travelers the information they want and need, and allows you to control the message of your hotel’s story.