Holidays are a great opportunity for adding up hotel bookings.

With Valentine’s Day around the corner, we highly suggest attracting guests with deals for couples. There will be tons of couples out traveling to celebrate their love and happiness. With that said, its time to start increasing your hotel’s bookings.

Create a Deal for Couples

First, you have to identify how long you want this Valentine’s Day Deal to run. This year, the day of love happens to fall on a Thursday. You could offer a one-night deal or extend the package to run through the weekend. Either way, the choice is yours. Once you’ve selected your deal’s timeframe, you should determine what your price will be. Some factors that could help you determine the package rate include what you offer. Stand out from other hotels by including a dozen set of roses and/or a bottle of wine or champagne for two in your hotel’s deal. Ultimately, you want to make sure people book your hotel, so make it as appealing as possible. Finally, once you’ve determined the details of the deal, you can begin to promote your Valentines Day Deal.

Feature Deal on your Website

Next, you definitely need to get your deal onto your mobile-friendly site. This will entice prospective guests to make a hotel booking decision very quickly.

48% of U.S. smartphone users are comfortable researching, booking, and planning their trips on mobile devices.¹

Here, you want to make sure that you identify all of those initial details that were previously discussed. Therefore, you’ll specify the dates and offerings that your hotel is providing. This is best practice for all deals that you plan on offering at your hotel. Also, you can highlight events that are happening in your area during that time. Fundamentally, the goal is to make your site’s visitors realize that selecting your hotel is the most romantic and convenient choice out there.

Showcase Your Deal on Social Media

Social media offers an ideal place to share your deal with past guests and future travelers. Take advantage of the visibility your deal can gain from being posted on social media. Ideally, we recommend that you post a photo or a video that gives viewers the full experience of how they can benefit from booking with you this Valentine’s Day. Most importantly, you want to make sure your posts, tweets, pins, etc. all have links that lead to your website. Having an active social media account that includes your deals can encourage people to book and also share about their time at your hotel, which can lead to more bookings.

52% of Facebook users were inspired to book a trip to a place based on a friend’s pictures. ²

If you need help producing an active and engaging website and social media identity for your hotel, we can help you reach more travelers and increase direct bookings through our social media and website solutions.

Sources:
1. PhocusWright (2018). How smartphones influence the entire travel journey in the U.S. and abroad
2. Adweek (2015). Social Media and Travel go Hand in Hand (Infographic)