Sustainability is a growing issue in the hospitality industry. More and more people are concerned about the environment and the sustainability of our current practices in all areas of life, extending to hospitality. If you’re interested in how to lower your hotel’s carbon footprint, check out this blog. 

As “going green” is becoming a growing mainstream movement, you want to position your hotel to cater to guests looking for sustainability in travel and secure their booking. Being vocal about your hotel’s commitment to the environment will help you win guests over from hotels that don’t use or spread the word about sustainable business practices.

Electric Vehicles Are the Future

With the rise in popularity of Tesla and the demand for electric cars from major manufacturers such as Nissan, it’s clear that people see the benefits of doing away with gas. In fact, it’s estimated that there will be over 18 million electric vehicles on the road by 2025. 

However, there is an issue that many electric vehicle owners face: scarcity of electric charging stations. Unlike gas stations that seem to be on every corner, charging stations are hard to come by in many areas. Because of this shortage, many electric vehicle owners are limited in where they can travel before running out of power. 

With gas prices rising, many people are driving less, which means less traveling. And with COVID cases rising again, many travelers are wary of flying if they can avoid it. So how can we encourage people to travel safely and sustainably? By offering electric charging stations for their electric vehicles.

Solving the Problem

Hoteliers depend on the business of travelers, so when people aren’t traveling, we need to figure out the reason and find a solution. In order to encourage travelers to take a road trip in their electric vehicles, hoteliers need to accommodate their needs. 

Investing in electric charging stations makes your hotel more desirable and gives drivers confidence to make longer trips. It also helps promote sustainability and can create a movement that better enables cross-country travel with electric vehicles.

Providing this amenity for your guests is just another way for you to stand out from the competition. Drivers can hook up their cars and charge while they sleep, giving them valuable peace of mind.

Promoting the Solution

Once you have electric charging stations installed, you want to get the word out. Posting on social media is a great way to notify travelers of this new amenity. You can post photos or videos showcasing the charging stations and promote your hotel’s commitment to sustainability and guest convenience.

If you’re feeling stuck with what to post on social media, Travel Media Group is the solution! We help hotels plan their social media strategy with compelling content and actionable posts to help you boost engagement, reach your target audience, and ultimately drive occupancy. Reach out to Travel Media Group today and let us facilitate your hotel’s social media needs.