The slow season can be a difficult time for hotels, but these hotel marketing tips can give you a much-needed boost during off-peak travel times.

Reconnect With Guests

Did you attempt to re-engage guests using email marketing over the holiday season? This strategy is also recommended right before the slow travel season. By emailing your prior guests, you can remind them of a previous trip to your hotel property and invite them to return. This is a great time to mention any recent improvements you‰’ve made to the hotel or any new attractions nearby. They say it‰’s easier to keep a current customer than to attract new ones, so it simply makes sense to reach out to travelers who have already chosen you in the past! This is a great addition to your usual email marketing plan.

Advertise a Special Package

If you‰’re having difficulty getting heads in beds during the slow travel season, special promotions and packages can attract travelers to your area. They can also suggest good reasons for people to travel, even if they weren‰’t planning on traveling soon. For example, you could partner with a local mall to offer a special Shop & Stay Package that includes coupons or gift cards with a hotel stay. If there‰’s a unique or popular local attraction nearby, consider bundling your hotel rooms with entrance tickets. To remind travelers of new reasons to stay with your hotel, consider adding a Romantic Weekend Package for couples or a Staycation Deal for families. Send releases to your local news stations about your new packages to encourage locals to take a deserved break at your hotel.

Stay Active on Social Media

By offering relevant updates on social media about travel trends, packing tips, local news and more, travelers will want to connect with you on social media. These posts are ideal because they reach travelers wherever they are – at home, work or on-the-go. By appearing in traveler newsfeeds they‰’ll be periodically reminded of your hotel, and more likely to choose you when they decide to vacation.

Offer a Competitive Rate

Since so many fewer travelers are staying at hotels during the slow season, this means the competition for guests is tougher than ever. It‰’s so important to have a competitive rate because travelers are highly deal-motivated. By setting your price just lower than the other hotels nearby, you can increase your overall revenue by filling more rooms.

HotelCoupons.com

For the ultimate way to stay ahead of the competition, list your competitive rate on HotelCoupons.com. Travelers use this helpful website and the free companion mobile applications to search for last-minute deals on hotels. By providing a walk-in coupon rate for travelers that‰’s advertised to tens-of-thousands of travelers each month, you‰’ll increase your walk-in rate – even during the slow season. Plus, now Travel Media Group offers an innovative dashboard for hoteliers to update their rate in real-time, so you can adjust your rate as needed from your computer or mobile device.

With hotel marketing tips like these, you can make this your best slow season yet!