According to TripAdvisor, 60% of travelers say that free breakfast is the most influential amenity when booking a hotel. Offering free breakfast isn’t just a great way to get guests in the door. Those who enjoy waking up to your hotel’s breakfast are likely to remember it for future trips or share what they love to social media.

There are over 35,000 posts on Instagram tagged #hotelbreakfast. Here are some of traveler’s favorite free breakfast items that they love to share. Consider adopting some of these items into your own menu to keep guests coming back and recommending your hotel to their friends.

1. Best Western: Waffles

Best Western hotels offer free breakfast with warm options including eggs, sausages, and waffles with their “BW” logo. Another novelty? If you stop during a drive through Texas, you’ll likely be able to get a waffle in the shape of the Lone Star State!

A post shared by Billy Bunt (@billy_bunt_drone_runner) on Jan 30, 2017 at 7:23am PST

2. Holiday Inn Express: Cinnamon Rolls

With a fresh pancake machine and Chobani Greek yogurt, what more could you need in a breakfast? Holiday Inn Express goes above and beyond in their free breakfast menu with a fan-favorite: cinnamon rolls. The HIE Express Start breakfast helps guests who are on-the-go with hot options, healthy choices, and those tasty cinnamon rolls.

Breakfast of champions.‰÷¥ ?: @lindaatkinsphotography

A post shared by Holiday Inn Express (@holidayinnexpress) on May 26, 2016 at 6:01am PDT

3. Hampton Inn: On the Run Bags

Especially for business travelers, the On the Run bags at Hampton Inn can help get the day started right. The hotel also offers a daily breakfast buffet, but the brand found that many weekday guests were skipping breakfast and heading straight out the door. To give business travelers another reason to stay with them, on Monday through Friday, they can grab an On the Run bag. These include a bottle of water, an apple, a muffin, a Special K bar, and a small box of mints.

A post shared by Hampton by Hilton (@hamptonbyhilton) on Aug 14, 2013 at 5:49am PDT

4. Embassy Suites: Omelettes

USA Today surveyed their panel of frequent travelers about their hotel breakfast preferences. A third of their panel chose Embassy Suites as their preferred hotel breakfast. Why? The consistent quality, fresh fruit, and cooked-to-order eggs.

For most hotels, a hot buffet is more economical than a manned food station. However, thereåÊis more to a great breakfast than just the omelets. Other travelers chose Embassy Suites because of the service and cleanliness. Any hotel with a breakfast area can empower their employees to identify ways to keep the area clean and help guests.

3x the charm at free made-to-order breakfast ‰Ï¬ ?: @Krystalqle

A post shared by Embassy Suites by Hilton (@embassysuites) on Jan 26, 2017 at 8:18am PST

When guests share great experiences at your hotel, make it work for you. In these examples, both Holiday Inn Express and Embassy Suites do an excellent job of finding fans and amplifying their experiences to a wider audience.

Professional hotel breakfast photos are an essential part of your gallery, but traveler photos are more effective. A real-life guest posting about their experience is much more authentic and influential to potential travelers. Learn more about how to find and share social media posts like this in our free eBook download: Harness the Power of User-Generated Content.