As we look ahead to the summer season, understanding the latest travel trends is crucial for hoteliers aiming to attract and retain guests. Travelers are increasingly seeking personalized and unique experiences. Here’s a breakdown of the season’s emerging trends and why they matter for your property.

Quiet Life Travel

In a world dominated by constant connectivity, many travelers crave a break from the hustle and bustle of everyday life. Quiet life travel focuses on destinations away from busy metropolises, offering relaxing and rejuvenating experiences. Over the past year, Pinterest reported a 530% increase in searches related to “quiet life” travel. Hoteliers in these types of environments can capitalize on this emerging demand for a relaxing retreat. Highlighting local countryside, desert, or quiet coastal experiences can attract those looking for digital detox and relaxation.

Solo Travel

Travelers are embracing the opportunity to navigate the world at their own pace, explore new cultures, and give attention to their own personal interests. The essence of solo travel lies in self-reliance and spontaneity, making it a deeply personal experience. The infrastructure supporting solo travel has also improved, with apps and community accommodations making it easier to connect with locals and fellow travelers. Hoteliers can cater to this trend by offering flexible booking options, personalized itineraries, and community-oriented activities that appeal to solo adventurers.

Set-Jetting Travel

Set-jetting, the practice of visiting locations featured in movies and TV shows, has gained immense interest post-pandemic. This trend, popularized by journalist Gretchen Kelly in 2008, is a play on the term “jet-setting,” with travelers now able to visit iconic landmarks they’ve seen on screen. Hoteliers near popular filming locations can attract set-jetters by highlighting these connections in their marketing. Offering themed packages or tours related to famous films and TV shows can enhance the appeal of your property.

Athletic Event Travel

For sports enthusiasts, athletic event travel is an exciting way to combine their passion for sports with exploration. A significant 67% of millennials and Gen-Z travelers are interested in attending sporting events this year. Summer 2024 is packed with major events, including the Grand Slam tennis tournaments, the Tour de France, the Paris 2024 Olympic Games, and numerous Formula 1 Grand Prix races. Hoteliers can attract sports fans by providing event-related promotions, transportation options, and viewing parties. Partnering with local sports venues or offering themed packages can also draw in these enthusiastic fans.

Spontaneous Travel

The attraction of spontaneous travel lies in the thrill of discovery and last-minute adventures. Without planning trips down to the minute, travelers can embrace the moment and enjoy their trip as it happens rather than stressing about their itinerary. With platforms like Airbnb, HotelTonight, Expedia, and Booking.com making it easier to book travel on a whim, more people are embracing spur-of-the-moment trips. Hoteliers can benefit from this trend by offering last-minute deals and flexible booking options. Promoting unique, off-the-beaten-path experiences can also appeal to travelers looking for spontaneous adventures.

Don’t Shy Away From New Trends

Understanding and leveraging these 2024 travel trends can help hoteliers attract a diverse range of guests and enhance their overall experience. Without shying away and embracing changing travel preferences, hoteliers can position their property as a top choice for modern travelers.

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Travel Media Group is committed to keeping hoteliers informed about the latest travel trends and helping them adapt to the evolving market. With expert insights and innovative solutions, we aim to support your property in attracting and retaining guests. Check out our premiere hotel marketing solutions!