What Extended Stay Hotels Should Post Online

It can be hard to keep creating fresh content to market your hotel. From website copy and blog updates to social media and promotions, there are a lot of places you need to be posting. For hotels, the buying journey can be anywhere from hours to months for a traveler to research and select a property. This is why a healthy mix of content is important: both action-driving content and helpful content that will build a long-term following.

Extended stay hotels have a unique client base from other hotels. Guests may include construction crews, business travelers, seasonal vacationers, and many others. To stay relevant in the marketplace, extended stay hotels must highlight what sets them apart from other hotels, stay top-of-mind to repeat guests, and attract travelers who would be first-time guests.

Here are some content ideas for extended stay hotels to add to their online marketing strategy.

1. Kitchenette-Friendly Recipes

One of the biggest perks of staying in an extended stay hotel is access to a kitchen. The ability to cook and store food allows travelers to stay on a budget, eat healthier meals, and have some comforts of home. Websites like EatingWell and Cooking Light are great sources of healthy, cheap, and easy recipes. Search for recipes that are appropriate for cooking in a small space and don’t require too many ingredients. Then, save them to a Pinterest board to keep them all in one place. This will help increase your Pinterest followers and be an easy-to-reference place that you can link to from your website, blog, and social media channels.

You can also ask your staff to give you a copy of their favorite meals that guests could make in their room. Feature them on your blog and add the recipes to your monthly email newsletters.

Learn more about using Pinterest for Hotels.

2. Pet Travel Tips

Traveling with pets can be difficult. They’re out of their usual routine and in a totally new place. Especially for dogs who are used to houses and not acclimated to being close to other strangers, it can be a bit of a shock. You can research and share helpful tips for those bringing their furry pals on the road. You’ll get a lot of engagement out of a single pet tip post on social media. Then, compile all of the tips into a blog post that you can share on other channels. Also, include your hotel’s pet policy to help travelers make their booking decision when they’re researching pet-friendly hotels.

Get pet travel information from reputable sources, like the American Kennel Club or a local veterinarian. In addition, share your pet policy and the contact information for nearby vets to help your guests during their stay.

3. Local Travel Ideas

Many extended stay hotels are reinventing their image to compete with services like Airbnb. One of the big draws for travelers to Airbnb is the sense of community and living like a local. According to Skift, extended stay hotels are now being used by travelers who are staying for 5 days or less. Travelers want the convenience of bigger rooms and amenities as they would find in a home rental, but with the added service and security of a hotel. Extended stay hotels can tap into this market by providing travel tips for families and couples including information on nearby attractions, restaurants, and local hotspots.

Ask your staff for their favorite places to go on the weekend, especially locally-owned businesses and restaurants. Don’t be shy – contact these local businesses and tour companies to try and get special rates for your guests.

Read about 5 hotels using local content to boost engagement on social media.

Regardless of what you’re sharing, the most important aspect of curating a social media presence is to post consistently. You can reliably receive 4 posts per week on major social media accounts using our social media services. Learn more about how you can save time by leaving social media posting to us.