Social Media Post Ideas for Hotels Near Recreational Destinations

Travelers come from all over the country to visit recreation destinations to experience nature and get outdoors. According to the Adventure Travel Trade Association, between 2009 and 2013, adventure travel rose by 65%. Use your hotel’s social media to promote your prime adventure location can be very helpful for potential guests.

Travelers spend a lot of time online researching the best hotel to suit their needs. Providing clear information about the perks of your hotel and why it stands out above others will make their decision much easier.

Use social media to appeal to daring personalities and provide trip planning resources. Show off what makes your hotel different from other places to attract new and returning guests.

Here are some ideas for using social media to your hotel’s advantage in an adventure destination.

1. Highlight recreational activities

The adventure destination is the key to your hotel’s social media success. Guests want to know where your location is in proximity to the attraction they are trying to reach. Entice travelers with easy access to the destination by sharing directions and routes.

Collect high-quality pictures of local hikes, bike trails, boating spots, and any other outdoor activities in your area. This will inspire adventure-seeking travelers to book.

2. Post about the comfort of your hotel rooms

Guests who visit adventure destinations are excited to get outdoors. But, they know that after a long day of hiking, biking, or exploring, they will want a comfortable room to come back to. This is why sharing photos of your hotel rooms and bathrooms will make any adventurer look forward to their stay.

Take professional photos of every aspect of the hotel rooms so potential guests can see them looking their absolute best. Travelers will already feel cozy just looking at the pictures of soft beds and clean showers.

3. Show off nearby attractions

Guests are visiting your hotel to be outdoors, but they will also appreciate learning about other attractions to explore during their stay. Share restaurants, nightlife, walkable areas, or day trips from your hotel. Showing how close your hotel is to other attractions is a great way to attract visitors to your hotel.

4. Share recommendations

Adventure-seekers are travelers that like to go off the beaten path. With that in mind, sharing insider tips will keep travelers coming back to your social media as a resource. åÊAsk your staff what they like to do in the areas surrounding the hotel. As residents with various interests, these ideas will be an excellent resource for guests who want to see a new destination like a local.

Posting consistently on social media will help your hotel be found online by more travelers. If you need help posting to networks like Facebook and Twitter, ask us about our social media solution for hotels.