Hotel Websites

What is Rate Parity? Hotel rate parity refers to the same rates being provided for the same hotel room across all websites. This protects OTAs from being undercut by their competitors in the online marketplace. Rate parity provides consumers the confidence that regardless of which website they prefer to book on, they are still getting […]

If you search on Google for your hotel business name, you’ll find that your own website has a lot of competition. OTAs like Booking, Expedia, and Travelocity take most of the first page. Review websites TripAdvisor, Yelp, and FourSquare are often at the top. Google will also display maps, reviews, amenities, and lots of other […]

More than ever, travelers turn to their mobile devices to find local businesses and travel destinations. According to a recent study,1 74% of smartphone users over 18 use their mobile phone to get directions or find something based on their current location. More than just pinpointing the location of a hotel or retailer, travelers trust […]

Over the years of offering travel coupon guides, we’ve always known the value of the last-minute traveler. Whether they are faced with a surprise trip or choose to wait to get the best deal, the same-day or next-day traveler has more power than ever to choose the best hotel room at the lowest price. Hotels […]

In the past, we’ve shared how you can use local listings, video, and social media to impact your SEO rankings and help you to appear in relevant search results to travelers. While these are all still vital strategies in building your online presence, a recent change to Google’s algorithm could still keep you from being […]