Social Media for Hotels

In November 2019, Instagram CEO, Adam Mosseri, announced a few changes coming to the popular social media app. The most controversial of the updates is that the company is going to start hiding the likes feature for some of its users in the United States. Instagram already started hiding likes in other countries such as […]

Often, when we first speak with a hotelier, they want to know one thing: what is the most important thing I can do to increase revenue? This question is extremely difficult to answer, as the best solution for a hotel is actually multiple solutions working in tandem. A hotel website will give you a platform […]

Resolution: Make Social Media a Priority Social media seems simple on its surface but can be truly time-consuming. To post consistently engaging content, find guest user-generated content, respond to reviews, and keep your listings up to date can take a lot of time and effort. And we often see the outcome all the time of […]

Social media is the best place to provide your guests with a visual experience of your property. If you have a solid social media presence, you can sometimes have more influence over travelers’ opinions than any review on an OTA site. The best time to start taking advantage of your social media is during the […]

Thanksgiving kicks off the busiest travel season for Americans. With all of the retail brands vying for the attention of shoppers, it can be incredibly hard to break through the noise and reach travelers online. That’s why hoteliers should start planning their Thanksgiving social media posts and consider putting ad dollars behind those posts. So […]

Twitter isn’t always on the top of hotels’ social media strategies. While guests often turn to Facebook to leave reviews and go to Instagram to share real-time photos of their stay, many hoteliers aren’t quite sure how to manage Twitter. However, it shouldn’t be ignored. According to one study, 20% of millennials turn to Twitter […]