Social Media for Hotels

As we continue to monitor travel trends and occupancy approaching the new year, a number of questions hang in the air: what pace of recovery can we expect in 2021? How will a vaccine affect traveler confidence? How do we continue to attract travelers to our hotels? While some answers remain to be seen, we […]

LinkedIn has amassed over 630 million users over the years, becoming more than just a place for users to put their resume and conduct a job hunt. It has become a full-fledged networking website that accounts for a major percentage of B2B leads. However, B2C companies such as hotels can tap into the growing market […]

The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]

The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]

Over the last few years, consumers have changed the way they interact with brands online. Accelerated by the state of the world post-COVID, this change in behavior affects all types of consumers, even travelers. It comes from shifting expectations throughout every stage of their online journey. Consumers want their experience to be more than a […]

After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]