Social Media for Hotels

[Updated July 16, 2018]  All businesses face a special set of challenges when making decisions about managing social media accounts. Who should be posting? How long should they spend doing this? Hoteliers must decide if social media responsibilities will be delegated among the already busy front-of-house staff, if an in-house employee will be hired to […]

Some people might think that it would be pretty simple to come up with content to post on social media when you work in the hospitality industry ‰- after all, who doesn’t love to travel? Those who work on actually curating content for a hotel social media account for economy hotels know that it’s not […]

When you don’t have a social media team on-staff, creating enough content to fill your social media feed can be tough. Luckily, there is a wealth of user-generated media being shared publicly by travelers that you can tap into on Instagram. For some brands, there’s a wealth of user-generated content (UGC) being shared from their […]

YouTube is a powerhouse that keeps growing, allowing video posters to reach more and more purchasing consumers. In 2015, time spent on YouTube went up 74% and the amount of people watching YouTube on their TV more than doubled. That means people watching YouTube videos aren’t just seeing snippets on their phones ‰- instead, cord-cutters […]

How to Strategically Use Pinterest to Increase Followers and Website Clicks You’re already spending a lot of time on social media. Between finding content to post and optimizing based on network, adding Pinterest into your routine can seem overwhelming. We shared before the steps to take in order to build a Pinterest Business Profile to reach […]

Appeal to Audiences with Local Social Media Content As social media algorithms change, it’s important to continue to stay relevant to be found online. Regardless of how much you post to social media, you won’t reach your entire audience. While paying to boost posts will help get you seen by more people, one strategy to […]