Social Media for Hotels
According to TripAdvisor, 60% of travelers say that free breakfast is the most influential amenity when booking a hotel. Offering free breakfast isn’t just a great way to get guests in the door. Those who enjoy waking up to your hotel’s breakfast are likely to remember it for future trips or share what they love […]
The Essential Amenity to Attract Guests: Hotel Wi-Fi Hot breakfast, fitness centers, airport shuttles, premium cable. There are a lot of amenities that are important to guests but at a cost to hotel owners. The decision of which amenities to provide is a balance of overall expense versus guest acquisition and satisfaction. While it’s understandable […]
Understanding Social Media’s Role in Traveler Search Behavior Social media users are leaving behind traditional search in favor of social media search, making controlling these pages as important as updating your Google business information. Social networks like Twitter and Facebook are continually updating their news feeds with content that provides value to travelers, and travelers […]
Social Media offers a unique opportunity for hotels to connect with travelers before, during and after their stay. When it comes to posting content that consumers love, beach hotels have a lot of options. Travelers dream of beach vacations year-round, so it’s easy for hoteliers to appeal to them on social media. Here are […]
Use Twitter Analytics to Interpret Followers and Activity Did you know that Twitter analytics are easy to access without the need of an external tool? It is easy for any hotelier or business owner to access Twitter engagement and impression statistics, audience insights, and individual Tweet performance. Using this information, you can create content that […]
[Updated July 16, 2018] All businesses face a special set of challenges when making decisions about managing social media accounts. Who should be posting? How long should they spend doing this? Hoteliers must decide if social media responsibilities will be delegated among the already busy front-of-house staff, if an in-house employee will be hired to […]