Hotel Marketing Resources

121 – Suite Spot: Spotlight – SLS South Beach Hotel

by | November 1, 2023 | Hotel Marketing Resources, Suite Spot

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy.  Tune in to discover […]

Using Social Media to Satisfy Travelers’ Search Needs

by | October 24, 2023 | Hotel Marketing Resources

Social media is a powerful tool that can help accomplish many objectives for your hotel, whether to increase bookings, promote the property, announce renovations, or simply show appreciation to your hotel’s wonderful team. More importantly, social media can be utilized to address and satisfy a traveler’s search needs. With countless social media apps making up […]

120 – TMG Announces the Launch of Social Video for Hotels: Instagram Reels & TikTok

by | October 18, 2023 | Hotel Marketing Resources

Travel Media Group just launched its latest product innovation to its social media digital solution, Social Video for Hotels: TikTok & Instagram Reels! Tune in to this Suite Spot podcast episode to join TMG Marketing Director & Suite Spot host, Ryan Embree, and Social Media Product Manager, Brian Ross as these two digital marketing specialists […]

The Scary Consequences of Neglecting Social Videos

by | October 12, 2023 | Hotel Marketing Resources

The social media landscape is dominated by engaging high-resolution videos. The integral role of videos in a hotel’s social strategy can not be emphasized enough due to its ability to increase follower engagement and capture the attention of new travelers. Suppose you decide not to add moving media to your social media feeds. In that […]

Why You Should Respond to Every Positive Review

by | September 29, 2023 | Hotel Marketing Resources

With hotels receiving a plethora of online guest reviews daily, writing a response to each review is strongly recommended. The benefits of responding to online reviews include guest loyalty, repeat business, better hotel reputation, and a clear understanding of guest feedback. All of these elements are critical to improving not only your hotel’s digital presence […]

How Brand Awareness Can Maximize ROI from Social Media

by | September 22, 2023 | Hotel Marketing Resources

ROI is normally emphasized based on revenue or other signs of financial success. However, how does one measure the undeniable impact of increasing brand awareness or lack of? Even without a quantifiable number, the effect brand awareness has on a hotel is immense. Travelers from around the globe are inspired and captivated by engaging social […]