Hotel Marketing Resources

Your hotel’s online reputation encompasses everything travelers see about your hotel when looking to book their next vacation. This means it’s about more than just the reviews on TripAdvisor, or a post’s performance from your page on social media. Your online reputation also includes everything your guests are saying about you on these platforms – but […]

LinkedIn is a fast-growing platform with over 171 million users in the U.S., and 30 million companies actively online. While it’s been used commonly as a B2B marketing platform, the popularity of LinkedIn as a B2C platform is on the rise as well, especially in response to the global health crisis. Hoteliers should take advantage […]

As a hotelier, it’s best to always seek new ways to connect with your community. Investing time in creating a LinkedIn business page is an excellent place to start – you can grow a professional network and share your business insights all in one place. If you’ve never created a business page on LinkedIn before, […]

As 2020 draws to a close, we want to take a moment to reflect on the unprecedented year we’ve had in the hospitality industry. COVID-19 swept the nation early in the year, and it presented both challenges and opportunities for us to overcome alongside our hotel partners. Through continuous innovation and pushing to provide exceptional […]

On this year-end edition of the Suite Spot, we welcome Travel Media Group’s Vice President and General Manager, Dana Singer to the podcast. Host Ryan Embree reflects with Dana on the events of this crazy 2020 calendar year.

One of the most critical pieces to climbing your market’s reputation rankings hinges on generating positive reviews and online feedback. We can identify clues in a guest’s stay to improve review rating. For this example, we are going to use the children’s game chutes and ladders to illustrate how traveler sentiment can fluctuate up and […]