Hotel Marketing Resources

To better understand what your guests want out of a visit to your hotel, you’ll need to understand two crucial factors. First, you’ll need to know what your ideal guest is like – what are their interests? Their booking habits? Their amenity preferences? Second, you’ll need to understand what your guest values. Travelers now tend […]

In the previous blog, we discussed social media’s growing presence in travelers’ lives and ways hoteliers can fish for more guests. This time, we will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them to book with you. Scroll Speed With […]

On this special edition of the Suite Spot, we are joined by AD1 Global’s Director of Marketing and e-Commerce, Jon McMillian. Host Ryan Embree interviews Jon and gets his thoughts on the state of the hotel industry today and where we are headed.

What is Experience Marketing? Marketing your property to guests requires defining clear, obtainable goals and setting up a strategy to achieve them. Your strategy should involve social media – it’s where most of your potential guests are spending their time, whether they’re still dreaming of their next vacation or they’re planning to book soon. Even […]

Today, social media is more than just a place to connect with your old high school friends. Critical purchasing decisions are being made online every day on Facebook, LinkedIn, Instagram, and Twitter. For hotels, this means bookings and an outlet to impact guest conversion. So what is your hotel’s strategy to win more bookings on […]

Of all the guest feedback tools that hoteliers have access to, post-stay surveys are among the most insightful. Through them, guests can provide honest feedback about aspects of their stay in an efficient way, and hoteliers can use the data from each survey to further refine and improve their hotel experience. There are various methods […]