Hotel Marketing Resources

In this episode of the Suite Spot, we celebrate another exciting solution update launch with Host Ryan Embree and VP of Product & Technology, Jason Lee. Ryan and Jason roll out and explore the new advanced sentiment analysis and reporting for hotels.

Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you. Overall, this is crucial, because in a world where most communication is done online, you’ll want to know why guests are reaching out to you and what to do (and not to do) when you respond. Getting right […]

In this special edition of the Suite Spot, host Ryan Embree discusses the recent Hotel Digital Marketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel. Ryan talks […]

Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]

In the previous blog, we discussed a scenario where two different travelers had negative experiences that led to them posting one-star reviews online. This post will cover where hotels can set the proper expectations to avoid this scenario in the future, and what to say to set those expectations the right way. Where Can Hotels […]

In this episode of the Suite Spot, we take a trip down the traveler’s booking path and explore what role social media and reputation play in a guest’s decision-making. Host Ryan Embree and VP of Product & Technology, Jason Lee share how to improve your hotel’s chances of guest conversion.