Hotel Marketing Resources

With the winter holidays approaching, many hoteliers are wondering what to expect. You may be asking yourself, “What will occupancy look like?” “What kinds of guests will be arriving?” or “How can I prepare?” With so much uncertainty, even as people become more comfortable with traveling, it can be challenging to know what to expect. […]

Today’s travelers rely heavily on reviews. In fact, 96% of travelers say looking at reviews is an important part of researching hotels. With such a large number of potential guests scrolling through your hotel’s reviews, you want to turn as many of those lookers into bookers as you can.  However, if your reviews are mostly […]

Your hotel can’t have a successful social media strategy without followers. No matter how compelling your content is, it’s meaningless without travelers to see, like, share, and comment on your posts. Having a social following can make a huge impact on the effectiveness of your social media strategy. Whether you’re just starting out with social […]

The old marketing placed you, the seller, in control of pushing information out to your potential customers. Your objective was to hit the right person with the right message at the right time. Your challenge was to rise above the noise of every other piece of marketing that is vying for the attention of the […]

In this episode, host Ryan Embree takes a look at the types of compelling posts that you can create around the winter season in order to engage travelers who are traveling for the holidays. These valuable tips can help grow your hotel’s social media account and secure more bookings. If you’re interested in learning how […]

Social Media is an Online Billboard You’ve heard the saying that your hotel’s social media is kind of like an online billboard for your property. Now I want you to imagine you are on a road trip and you come across this ad on your travels. As we enter the winter and holiday season, this […]