Hotel Marketing Resources

As hotels continue down the path to recovery from COVID-19, hoteliers are again faced with another tremendous headwind: an industry staffing shortage. With a multitude of hospitality employees being laid off, furloughed, or unable to work during the pandemic, there are many who are unwilling to return to the industry as it recovers. This presents […]

In influencer marketing, a person who has a large following online is paid to post about a brand on social media to their followers. There are many different levels of influencers, and the amount of money it costs to hire an influencer is dependent on their follower count and reach. The idea behind influencer marketing […]

After being cooped up for nearly two years, many people are eager to travel again. As a hotelier, you should take advantage of this renewed interest in travel by positioning your hotel within travelers’ sights. This requires a heavy focus on your online reputation and online presence in general.  As more travelers make it their […]

Host Ryan Embree discusses ways hoteliers can help attract employees in the midst of the staffing shortage by focusing on their digital presence. From reputation management to social media to review responses, hoteliers need to make sure their hotel is giving the right impression not just to guests, but to future staff as well. Listen […]

Livestreaming on social media is a great way to connect with your guests. You can answer questions in real-time and get a better understanding of what your guests want and need.  When planning your live stream, (yes, you should plan to go live) there can be much more involvement than most people think. From checking […]