Hotel Marketing Resources

When industry experts forecast an unfavorable economic climate looming, it is normal for businesses in the hospitality industry to generate concern. When hearing this news, hoteliers often feel apprehensive and take many precautions at the property level. Management may decide to implement cost-saving measures to hedge against a predicted financial loss. This type of action […]

Having a social media presence is common knowledge for hotels these days. However, what’s not common knowledge is how to connect with guests via social media platforms successfully. This challenge becomes even more difficult as new social media applications consistently emerge. Often, it can simply be too much to handle for hoteliers, and they seek […]

You may wonder why responding to online guest reviews is so important as a hotelier. Responding to guest reviews not only builds your online reputation but also does much more. Review response writing is an excellent exercise to practice. When you do it enough, the quality of your responses will improve before you know it. […]

Halloween is not the only frightful thing happening this month. The repercussions of abandoning your online guest reviews are even more haunting. The hospitality industry is thriving and healthy, which means hoteliers can expect an ample supply of online guest reviews. This is no trick, and if you neglect your online guest reviews, there are […]

Watch the Webinar: When a guest writes a review on your hotel and takes time out of their day to provide you with feedback, the property should respond. It is only fitting to dedicate time from your day as the reviewer did from theirs. Writing a considerable and proper response to a guest review takes […]