Hotel Marketing Resources
The winter season always keeps hoteliers on their toes, and this year was no exception. Despite the chilly temperatures outside, guest sentiment on online review sites continued to heat up, as reflected in this year’s Winter Guest Sentiment Report. The winter season of 2024-25 revealed insightful guest sentiment trends as travelers continued booking stays and […]
In today’s hospitality world, there is a trend and concentration on food & beverage among travelers. Brands and management groups are beginning to include F&B and focus on its importance. In a conversation with Paul Coury of Coury Hospitality on the Suite Spot, he talked about how hotels used to be places where people would […]
In the world of guest satisfaction, words carry immense power. Every guest review, no matter if it’s glowing with praise or filled with constructive criticism, is an opportunity for hotels to communicate their love language: thoughtful, personalized responses that show guests they are valued. Just like in any meaningful relationship, communication is key to fostering […]
As the year ends, hotels must reflect on their online presence and reputation. A well-executed audit can reveal what guests love about your property, where there’s room for improvement, and how to use social media to enhance your online reputation further. This is not just a yearly housekeeping task; it’s an important opportunity to fine-tune […]
The fall season was ripe, with high volumes of guest review feedback across review websites throughout September, October, and November. Travelers took to these platforms to share their hotel stay experiences during the change of seasons, and these reviews contain incredible insights and data for hoteliers. Guest sentiment data analysis continues to help highlight key […]
During the Halloween season, haunted houses and ghost towns might feel like thrilling seasonal attractions, but when it comes to your hotel’s social media, the last thing you want is an eerie silence. An inactive profile can seem as ghostly as an abandoned building, sending the message that your property is anything but lively. A […]