Hotel Marketing Resources
In the world of guest satisfaction, words carry immense power. Every guest review, no matter if it’s glowing with praise or filled with constructive criticism, is an opportunity for hotels to communicate their love language: thoughtful, personalized responses that show guests they are valued. Just like in any meaningful relationship, communication is key to fostering […]
As the year ends, hotels must reflect on their online presence and reputation. A well-executed audit can reveal what guests love about your property, where there’s room for improvement, and how to use social media to enhance your online reputation further. This is not just a yearly housekeeping task; it’s an important opportunity to fine-tune […]
The fall season was ripe, with high volumes of guest review feedback across review websites throughout September, October, and November. Travelers took to these platforms to share their hotel stay experiences during the change of seasons, and these reviews contain incredible insights and data for hoteliers. Guest sentiment data analysis continues to help highlight key […]
During the Halloween season, haunted houses and ghost towns might feel like thrilling seasonal attractions, but when it comes to your hotel’s social media, the last thing you want is an eerie silence. An inactive profile can seem as ghostly as an abandoned building, sending the message that your property is anything but lively. A […]
Online reviews have become one of, if not the most, influential factors in a hotel’s success. Travelers increasingly rely on review platforms like Tripadvisor, Booking.com, Expedia, and Google to make informed decisions about where to stay. For hoteliers, managing these reviews isn’t just about maintaining a good reputation—it’s about building trust, engaging with guests, and […]
The summer season brought a wealth of online guest reviews and traveler feedback as hotels across the country experienced peak occupancy. With increased travel demand came deeper insights into guest experiences, revealing how hoteliers can refine their offerings and turn negative and neutral reviews into positive ones. In our 2024 Summer Guest Sentiment Report, we […]