Reputation Management for Hotels

Many marketing companies offer some sort of [itg-tooltip href=”http://www.travelmediagroup.com/hotel-marketing-glossary/#s” link-target=”_blank” tooltip-content=”<p>A report used to learn how customers feel about your hotel.<br /><em>Click to read more.</em></p>”]sentiment analysis[/itg-tooltip] for hotel reviews. Sentiment analysis is used in hotel reputation management to help add context to the star ratings a hotel receives. Sentiment analysis can be very simple (such […]

According to a TripAdvisor study, almost 9 out of 10 travelers say TripAdvisor hotel reviews are influential when choosing where to book. When you receive negative reviews, it’s imperative that you respond in a way that’s beneficial to both the reviewer and to future travelers reading your response. Here are three rules to follow when […]

What is the TripAdvisor Certificate of Excellence? [Updated Sept 22, 2020] The TripAdvisor Certificate of Excellence, renamed Travelers’ Choice in 2020, is an award that displays on hotel TripAdvisor profiles. Travelers trust hotels that have this award because it proves that the hotel has a large number of positive reviews. That’s why it’s important to have a […]

We are excited to announce our upgraded Reputation Management solution. In addition to amazing new features to help improve your online reputation, current customers can now access Reputation reporting and tools directly in the TMG OneView™ Dashboard! Simply log into TMG OneView™ and click on Reputation in the navigation to access all of the updates. Enhanced […]

Think travelers are the only people looking at reviews? Guess again. Brands are going to be constantly looking at your reviews and will use it as a basis for retaining or removing you from the network. Don‰’t be surprised if it also a factor in financial and fee negotiations as well ‰- especially if you […]