Reputation Management for Hotels

Utilize these effective hotel marketing strategies to increase traffic and booking conversions. [Updated Jun 13, 2023] Whether you’re running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Demand within any market shifts regularly, […]

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Guest sentiment is especially important to keep in mind with regard to your guests during the holiday season that is quickly approaching. The holidays can be a very stressful time […]

Understanding Booking.com Reviews Booking.com is the second largest hotel review website, having published over 28 million reviews in 2018¹. This is particularly impressive since every review on Booking.com is verified. That means only guests who booked their trip through Booking.com are eligible to leave a review for the hotel. Each review on Booking.com has an […]

As a hotel owner or manager, it’s vital to manage your online presence.This is especially true when it comes to using TripAdvisor for business. By claiming and optimizing your TripAdvisor listing, you can provide essential property details to assist travelers in making their booking decision. With access to manage your TripAdvisor listing, you can: Edit […]

Hoteliers may be surprised to learn that the most influential review distributor is not TripAdvisor or an OTA, but rather Google. In 2018, Google surpassed Booking.com as the distributor of the most hotel reviews with 30.1 million hotel reviews, a 75% increase over 2017¹. For comparison, Booking.com contributed 28.3 million reviews and TripAdvisor published 11.3 […]

According to a recent Skift article, Google has changed the game for travelers experiences when it comes to booking hotels. They have secretly released a fully-functional destination site. The new site provides room availability and booking links to your website and OTAs. The good news is this update is expected to help generate bookings through your […]