Reputation Management for Hotels
The summer season brought a wealth of online guest reviews and traveler feedback as hotels across the country experienced peak occupancy. With increased travel demand came deeper insights into guest experiences, revealing how hoteliers can refine their offerings and turn negative and neutral reviews into positive ones. In our 2024 Summer Guest Sentiment Report, we […]
Managing a hotel or group of hotels requires a lot of work and a ton of commitment. Hoteliers are stretched thin, especially with the labor shortage, trying to manage employees, boost their hotel ranking, and ensure guest satisfaction. However, you can’t let your reputation take a back seat, especially during times like this. That’s why […]
As more travelers begin their hesitant return to travel, hoteliers face myriad new challenges and uncertainties. Over the course of the pandemic, travelers’ awareness for their own health and safety grew to even greater heights, overall raising the bar for cleanliness and safety across the industry. When those raised expectations aren’t met, frustrations may follow. […]
Receiving continuous feedback is instrumental to the way hotels understand the success of their operations. However, every piece of feedback requires a unique, timely response, and it can be difficult to know how to write a polished response every time. Understanding the anatomy of a good review response can help streamline the process for hoteliers, […]
A hotel restaurant is a unique amenity – it’s convenient for guests who want to grab a meal before starting their day or for guests who want to sit and relax without worrying about driving to the hotel after the meal is over. However, marketing this unique experience to guests requires special attention to ensure […]
To better understand what your guests want out of a visit to your hotel, you’ll need to understand two crucial factors. First, you’ll need to know what your ideal guest is like – what are their interests? Their booking habits? Their amenity preferences? Second, you’ll need to understand what your guest values. Travelers now tend […]