Online Marketing for Hotels

[Updated March 1, 2021] When you own a hotel, it’s important to use every tool you can to help the success of your property. Joining a hospitality association has many benefits, including providing ongoing development and training, updating you on news and alerts, and lobbying on your behalf. Here are some of the top hospitality […]

Search engine optimization is key to helping your hotel marketing plan in order to be found by travelers online. Maybe you’ve started a social media presence, optimized your website, or are working on gaining more reviews to help boost you in search results. But have you optimized your local listings?

[Updated March 1, 2021] In the day-to-day operations of your hotel, it can be hard to focus on the bigger picture of what needs to be done to set your hotel up for success. That’s why so many hoteliers enjoy attending hospitality trade shows and conferences. It’s a time to step away from your business, […]

When trying to improve your hotel’s occupancy, you know it’s important to use multiple channels to attract guests. A hotel can expect a certain percentage of direct bookings and OTA reservations. But what can you do to fill remaining vacant rooms? While there are many websites to help travelers plan ahead, many still choose to […]

In 2017, we continued to share news and resources to help people market their hotels online. Last year, the focus was on TripAdvisor reviews and improving social media channels. This year, we see more hoteliers taking an analytical dive into their strategies to positively impact revenue. Here are our five most popular hotel marketing articles […]

It’s no secret that hotels are working to take back bookings from OTAs. After all, OTAs charge commissions on each booking and OTA bookings don’t rely on hotel brand loyalty. In addition, OTAs control the guest information, preventing hotels from being able to advertise to guests and encourage repeat visits. Still, in many ways, OTAs […]