Online Marketing for Hotels

Previously, we shared tips for building your hotel email marketing program and explained what email deliverability is. In this post, we’ll tell you everything you need to include in the actual design of your email. 

Travelers today are looking for much more than just a place to sleep when they choose a hotel. Guests, especially millennial travelers, prioritize experiences when they travel. They’re forgoing the comforts of chain restaurants and hotel spas, instead wanting to visit the places a local would go. 

Last month, we shared the steps you need to take to get started with email marketing for your hotel. Now, we want to help you make your emails even better. We’re going to help you get your emails into inboxes, earn opens and lead to clicks and conversions. In this post, we’re going to explain […]

Guide to Creating Hotel Packages When prospective guests are planning their trip, they’re comparing rates and offers on OTAs, social media, and hotel websites. You need to be able to not only capture their attention but also get them to commit to booking. Whether you’re looking to capitalize on the busy holiday seasons or you […]

Email can be a powerful tool for businesses. Customers want to receive promotional emails from businesses they buy from, and business owners love to see the results. From a marketing perspective, emails provide some of the best ROI on your marketing investment — up to 44% ROI. Like any advertising avenue for your hotel, the […]

With the rise of Airbnb and vacation rental properties, you may be feeling the strain of trying to compete with an ever-growing market. Airbnb is the 4th-largest OTA in the accommodation market and experience-minded travelers are looking to stay in more nontraditional spaces when they travel.  That’s why boutique hotels have a unique advantage over […]