Online Marketing for Hotels

4 Key Takeaways  On Monday, Smith Travel Research (STR) conducted a webinar sharing an initial look at the impact of the COVID-19 outbreak on the U.S. hotel industry. You can view STR coverage of the outbreak online, and we’ve shared key takeaways from the webinar below.   1. A Drop in Occupancy is Expected As […]

What Hotel Managers Can Do in Response to Coronavirus COVID-19  As information and media coverage of a new strain of the coronavirus (COVID-19) is shared, the hospitality industry is holding its collective breath. Not to avoid contracting the virus, which spreads through respiratory droplets, but to see how the spread of the virus impacts traveler […]

Learning How to Attribute Sales to Marketing Campaigns Have you ever tried to send a link to a friend, only to see it is a hideous, lines-long URL? That’s because there are attributes on the end of the link to help the website track where their website traffic came from. UTM codes work in the […]

International Women’s Day was first celebrated by suffragettes in 1911 and March 8th remains a day to celebrate the social, economic, cultural and political achievements of women. We want to recognize some remarkable women in the hospitality industry of the past and today.

Now that you’ve built an email and improved your email delivery, now what? For far too many businesses, they just rinse and repeat. By making your emails better each send, you’ll be able to keep subscribers engaged and get more conversions. 

  Perhaps the most important hallmark of the hotel industry is hospitality. Making guests feel welcomed through warm, friendly interactions. Anyone who has worked in a service industry knows that there is a significant effort put into showing hospitality: putting any frustrations or issues you have aside and greeting guests with smiling, cheerful conversations. The […]