Online Marketing for Hotels
4 Key Takeaways Thursday, April 16th, marked the last webinar of Smith Travel Research (STR) 5-week series showcasing the impact of the COVID-19 outbreak on the U.S. hotel industry. Below are some key takeaways from the presentation and where the industry stands today. 1. The US May Have Bottomed Out Although hotel occupancy dove to historically […]
As the coronavirus continues to sweep across the United States, travelers and hoteliers alike are faced with adversity. With event cancellations and plans with family disrupted, issues relating to travel plans lead to higher levels of stress. Fielding guest concerns can feel like an insurmountable task, but today we’ll discuss three common problems you’ll face, […]
In a time where tourists and their friends are pushing for each other to #StayHome, hoteliers are left asking: who’s still traveling? Though occupancy rates are at a record low, they are not zero, and now is the time to discuss who these road warriors are. Identifying these individuals will help generate ideas to innovate […]
During these unprecedented times, people across the globe are exhibiting intense levels of caution when it comes to travel. It’s situations like this one where your strategy to reinforce guest comfort and safety is critical for those who are coming through your doors. There are several strategies available to you, and today we’ll shed light […]
With so much uncertainty in North America as COVID-19 counts rise and more states issue Stay In Place orders, American business owners are wondering about the longterm impact this virus will have on our economy. The hospitality industry has already seen significant drops in RevPAR and occupancy, and hotel owners and operators are working around […]
4 Key Takeaways On Monday, Smith Travel Research (STR) conducted a webinar sharing an initial look at the impact of the COVID-19 outbreak on the U.S. hotel industry. You can view STR coverage of the outbreak online, and we’ve shared key takeaways from the webinar below. 1. A Drop in Occupancy is Expected As […]