Online Marketing for Hotels
Even before the coronavirus pandemic throttled the globe, credit card companies and retailers were beginning to make the shift toward contactless payments following the success of Apple Pay and Google Pay. That process was expedited, and even now hoteliers are being encouraged to make contactless payment at check-in a reality for the safety of guests […]
As many states approach the start of the school year, parents are making a vital decision about whether to send their students back to school. In order to reduce the spread of the coronavirus, many schools are offering parents the option to allow their children to study virtually. If parents choose to keep their kids […]
There has been a lot of discussion from the beginning of the current global health crisis about what hoteliers need to do to weather the storm and keep revenue flowing – mostly through maintaining stable marketing efforts and managing their hotel’s online presence. However, many hoteliers are facing challenges at the property level due to […]
So you’ve started using UTM codes. Now what? Google Analytics provides helpful reporting so you can see exactly which links were successful, informing your future marketing strategy. For instance, let’s say that you were able to find that a lot of people clicked on your email banner and converted to sales, but very few clicked […]
Utilize these effective hotel marketing strategies to increase traffic and booking conversions. [Updated Jun 13, 2023] Whether you’re running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Demand within any market shifts regularly, […]
The rise in the use of social media comes to many as little surprise. In a new world where domestic and international travel are both severely restricted, would-be wanderers are turning to their phones to get much needed interaction. Facebook saw that Instagram and Facebook Live views doubled within the first couple of weeks after […]